The Blog

FREE SOUL: the brand that noticed sports nutrition was built for men
Co-founded by Rohini Sofat, FREE SOUL built women's nutrition from first principles instead of shrinking the men's version and painting it pink. Read more...
PHORIA: recycled silver that refuses to be one thing
Charlotte Asherson trained at Central Saint Martins, launched PHORIA in December 2023, and was in Selfridges within eighteen months. Read more...
Connie Gray: the candle named after a grandmother, poured by hand in Hampton
Kerry Barnham named her fragrance house after her grandmother and builds every candle, diffuser and perfume by hand in a Hampton studio. Read more...
Where to buy from women-founded brands in the UK
A practical guide to finding and buying from women-founded brands in the UK: what to look for, where to look, and 37 brands to start with. Read more...
Don't Buy Her Flowers: the gift that gives instead of asks
Eight bouquets crowded Steph Douglas's kitchen after her first baby. She built one of the UK's best-loved gifting brands out of that gap. Read more...
Etta Loves: the muslin that turned a feeding-time observation into science
Jen Fuller noticed her newborn staring at high-contrast pattern, and built a science-backed baby brand out of paying attention. Read more...
Raw Beauty Lab: the pharmacologist who called out 'natural' and built the better version
Sonia Bainbridge kept finding synthetic vitamins behind labels that promised purity, so she made a vegan collagen she could stand behind. Read more...
Legology: twenty-five years of beauty journalism, turned into the world's only leg care brand
Kate Shapland watched her industry make cellulite both shameful and unsolvable, then built the brand that fixed it. Read more...
Botanycl: the skincare supplement built from lived experience and actual evidence
Caroline Sims solved her own acne by reading the science, then turned the solution into a Dragons' Den-backed supplement brand. Read more...
Bare Kind: the socks funding conservation, without the lecture
Lucy Jeffrey left banking to sell socks that fund conservation. More than a hundred thousand pairs later, it's a B Corp doing serious good. Read more...
This is WomensWork
Women's Work is a platform for women-founded businesses and the people who want to find them. Here is why it exists, what it is for, and what comes next. Read more...