WomensWork
Built by women · Chosen by us · Supported by you
This is WomensWork
At WomensWork, we're here to change the narrative. Each and every one of our brands has a woman at the helm who backed herself to build the dream. Whether that was solving a personal problem, spotting a gap in the market, or building something much bigger than herself. And we are here for it.
What This Is
Not a directory. A shop.
WomensWork is a UK online shop and editorial platform for women-founded brands. Plenty of places celebrate women-founded brands, then send you off to find them yourself. Here, the story and the shop are the same place. Read about the woman, buy the thing she made, done.
The Brands
Our brands are handpicked for their quality product and commitment to ethical practices.
We'll be adding more each day and telling all of their stories as we grow.
Baby & Sensory
Etta Loves
Jen Fuller spent twenty years in advertising with no intention of starting a company. Then she watched her six-week-old daughter ignore a plain muslin to stare, transfixed, at a bold monochrome pattern. Where most of us would have seen a charming nothing, she saw information. Working with an optometrist, she designed muslins calibrated to a baby's developing sight.
Sensory muslins, comforters and playmats, designed to the millimetre.
Skincare From Within
Botanycl
Caroline Sims built Botanycl out of her own skin, after years of hormonal acne and every harsh chemical on the shelf letting her down. Trained in delivering CBT, she did what her training taught her and read the actual evidence. The plant-based formula she found cleared her skin in a week when nothing from a chemist had. It became SkinClear Elixir, now UK-patented and backed by Peter Jones and Steven Bartlett on Dragons' Den.
Plant-based supplements that work on skin from the inside out.
Socks With A Cause
Bare Kind
Lucy Jeffrey left banking to sell socks, which sounds like a joke until you see what they are for. Every pair carries an endangered animal, and a tenth of the profit goes to the charity working to keep that animal alive. She started in 2018, backed herself full-time in 2020, and more than a hundred thousand pairs later she has built a B Corp that funds real conservation without ever lecturing you about it.
Bamboo socks. One animal, one charity, every pair.
Leg Care
Legology
Kate Shapland spent twenty-five years as a beauty journalist before she ran out of patience with an industry that made cellulite both shameful and unsolvable. The products that looked beautiful did nothing; the ones that worked looked clinical. So she built the only beauty brand in the world devoted entirely to legs, developed over years with a French chemist to ease the heaviness rather than promise to erase anything overnight.
Leg care built on how legs feel, not just how they look.
Recycled-Silver Jewellery
PHORIA
Charlotte Asherson launched PHORIA in December 2023, and by the following summer it was in Selfridges. Central Saint Martins-trained, she designs pieces that convert and reconfigure, jewellery that becomes two or three things rather than sitting in a drawer waiting for its one occasion. All of it in recycled sterling silver, moving at a speed the old houses can only watch.
Recycled-silver jewellery designed to be worn more than one way.
Beauty From Within
Raw Beauty Lab
Sonia Bainbridge came to skincare from pharmacology, with a deep suspicion of the word natural, which the supplement industry had stretched until it meant almost nothing. She kept finding bottles that promised purity and delivered synthetic vitamins. So she built the skin supplement she could actually stand behind, from whole plant ingredients rather than lab-made copies. Within six months of launch, a major women's magazine named her vegan collagen the best in the country.
Plant-based beauty supplements, in recyclable kraft, a tree planted for every order.
Why WomensWork Exists
Women get less than 2% of the funding. They build anyway.
Female founders receive under 2% of venture capital, and that figure has barely moved in a decade. The money was never the measure of the work. The women here are building real businesses while the world still expects them to do the other kind of women's work as well. We are using the name differently now. We own it, and we sell it.
What's Coming Next
Today, six brands. What's being built behind them is bigger.
The Marketplace
Shop them all in one place
An independent-brand marketplace where you shop women-founded businesses together, one basket and one checkout, and every founder keeps 80% of the sale. Founding membership opens before 1 September 2026, and those first founders become our stockists.
The Ambassadors
Coming soon, earn from what you love
A way to earn from the brands you already talk about. Put the products you genuinely rate on your own page and earn when someone buys on your word. No stock in the spare room, no targets, no one recruiting underneath you. The not-MLM kind.
Want first dibs when it opens?
The Mailing List
First to know, first to shop.
New brands, partner offers, and first access as the shop opens in stages. Written by Lucy, not a marketing team, and only when there's something worth saying.
From the Founder
“The work has always been here. Now, so are we.”