The Brands

The Featured Brands

Did you know these are women-built?

Every brand here is founded by a woman and editorially selected. This is the founding collection: shop each brand directly today, and watch this page turn into one basket and one checkout as the marketplace opens in stages. If you run a women-founded brand, there's a place for you here.

Baby & Toddler

Etta LovesFounded by Jen Fuller

Science-backed sensory muslins and bibs, designed with an orthoptist to support infant vision.

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Soren's HouseFounded by Sally Jackson

Eco-friendly Scandinavian-style wooden toys, furniture and organic clothing for children 0 to 12.

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All Things DylanFounded by Pamela

Curated sustainable, retro-inspired kidswear from women-owned labels, for ages 2 to 8.

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Clothing & Accessories

Bare KindFounded by Lucy Jeffrey

Bamboo socks saving endangered animals, with 10% of profits to conservation charities.

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TBCoCo-founded by Emma Macdonald

Statement scarves and accessories, B Corp certified, 2% of revenue to charity monthly.

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O PioneersFounded by Clara Francis & Tania Hindmarch

British slow fashion: vintage-inspired Liberty print dresses and knitwear, made in London.

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The Female ArchetypesFounded by Alice Holland-Lu

Adjustable luxury womenswear UK8-18, designed to adapt through all life stages, made in London.

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Born NouliFounded by Hayley Measures

Luxury ethical activewear with certified fair manufacturing and eco-friendly printing.

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BluebellaFounded by Emily Bendell

Directional lingerie and nightwear, redefining sensuality on women's terms.

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UNNDRFounded by Sofia Panwar

The UK's first monthly lingerie subscription, built from a bedroom with no investment.

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Health & Beauty

BotanyclFounded by Caroline Sims

Plant-based skincare supplements, backed on Dragons' Den.

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LegologyFounded by Kate Shapland

The world's only dedicated leg care brand, born of 25 years in beauty journalism.

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Raw Beauty LabCo-founded by Sonia Bainbridge

Vegan collagen supplements from a pharmacologist who called out her own industry.

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AsanFounded by Ira Guha

Harvard-designed period cup with a buy-one-donate-one model for women in India.

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BeautifectFounded by Dr Tara Lalvani

Luxury LED makeup mirror tools, Elle's No.1 makeup mirror with lights.

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CocunatCo-founded by Sara Werner

Toxic-free, vegan, cruelty-free cosmetics with clinical-grade formulas. B Corp certified.

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Emma HardieFounded by Emma Hardie

Celebrity facialist turned skincare brand, with 40+ beauty awards.

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Equi LondonFounded by Alice Mackintosh & Rosie Speight

Comprehensive women's supplements, up to 50 ingredients per formula.

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FREE SOULCo-founded by Rohini Sofat

Women's nutrition supplements, built by a mother-son team.

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Grove EnglandFounded by Laura Butler-Madden

Luxury fine fragrance, bath and body, botanically inspired, from the Cotswolds.

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Hertility HealthFounded by Dr Helen O'Neill, Dr Natalie Getreu & Deirdre O'Neill

At-home hormone and fertility testing, built by an all-female founding team.

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JudeFounded by Peony Li

Bladder care for women: supplements and pads, fast-growing femtech.

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KinKindFounded by Victoria Coe

100% plastic-free hair and body care bars, B Corp certified, 1.3M+ plastic bottles saved.

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LEDDAFounded by Stephanie Ledda

Bespoke fine fragrance, created with perfumer Frank Voelkl.

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Navy ProfessionalFounded by Rebecca Crawforth

Professional-grade nail and beauty tools, championing independent female nail technicians.

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Samphire NeuroscienceFounded by Dr Emilė Radytė

Brain-based wearable for menstrual pain and PMS, built with Harvard and Oxford researchers.

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SheSpotFounded by Holly Jackson & Kalila Bolton

Female sexual wellness platform with 100+ curated products, partnered with Sephora UK.

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FrolicmeFounded by Anna Richards

Award-winning ethical intimacy platform made for women and couples.

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Food & Drink

NUUDAFounded by Emily Warburton-Adams

Nutritionist-designed, chef-prepared meal delivery. B Corp certified.

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Gifts & Home

Don't Buy Her FlowersFounded by Steph Douglas

Bespoke care package gifting, born from the founder's post-natal experience.

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Elizabeth ScarlettFounded by Elizabeth Scarlett Petrides

Embroidered accessories funding wildlife conservation, stocked at Fortnum & Mason.

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Sara Miller LondonFounded by Sara Miller

Vibrant lifestyle brand across homeware, gifts, stationery and jewellery, sold in 60+ countries.

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Connie GrayFounded by Kerry Barnham

Luxury handmade candles, diffusers and eau de parfum, made in a Hampton studio.

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Jewellery

Luna CharlesFounded by Laura Millner & Emma O'Reilly

Celestial-inspired affordable luxury jewellery, handbags and hair accessories.

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MaudellaFounded by Jodie Cavendish

Chic, lightweight everyday and statement jewellery, inspired by a grandmother's jewellery boxes.

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PHORIAFounded by Charlotte Asherson

Transformable recycled sterling silver jewellery, in Selfridges within 18 months of launch.

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